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The site had the following in the web site, "By readers of Dans Paper." We noticed that the web page stated " In Bridgehampton offers a true taste of Mexico in a warm rustic atmosphere." It also stated " Mercado translated as Market promises to delight your taste buds with Mexicos extraordinary vibrant flavors composed of market fresh dishes using the finest ingredients form local fish and farmers Market as well as those imported from Mexican Markets. Brunch, Lunch and Dinner. Sign up for special offers." The header had Bridgehampton as the highest ranking keyword. This keyword was followed by restaurant, mexican restaurant, and restaurants which isn't as urgent as Bridgehampton. The other words the site uses is mexican food. tacos is also included and will not be seen by search crawlers.